LaCie has announced its Flash memory watch for timely data storage.

The company hopes to leverage its leading reputation as a storage solutions manufacturer – and to help its customers tell the time.

The black LaCie Data Watch supports backwards-compatible USB 2.0, and draws its power from the USB bus – though the watch is powered by a battery with a promised three-year life. It offers 128MB of storage.

The cross-platform timepiece also functions as a bootable system disk. It costs £49 (excluding VAT), and ships with a USB extension cable for easy connection