Adobe has never been more committed to the Mac, the company's senior vice president of Web publishing told Macworld.
"It's the year of transformation for the Mac platform, and Mac OS X, and we're in a strong position to meet our customer's needs as they go through that transition," Lamkin said.
He added: "We're committed to delivering a strong, professional workflow for OS X, and with Apple are committed to working to advance publishing on the Japanese market. There's lots of strong collaboration between the two companies."
Adobe has been working hard to bring Photoshop to OS X, though no release dates been announced. Photoshop 6.0 shipped in October 2000. Photoshop 5.5 in July 1999, 15 months earlier.
"We've had to maintain Photoshop as a state-of-the-art application, and innovate within the category as well as supporting a major new operating system. OS X 10.1 is the first really viable version of OS X – certainly the first to build an application on top of."
Lamkin continued: "By the second quarter we'll have every major application on Mac OS X. We realize Photoshop's a catalyst product but you can't build a house until you've built the foundations. OS X 10.1 is truly the foundation we are targeting and there's absolute commitment there. But we weren't in a position to say, hey, let's just drop everything and port to the OS and not offer any new functionality to our customers beyond OS X support."
Photoshop 7.0 will be robust. "No one uses an Adobe application for more hours per week than Photoshop. When customers use an application that intensively, you want to get it absolutely right."
Lamkin discussed the 'Zen' of Photoshop 6.0: "Every release we make contributes to usability. You'll see more attention in Photoshop 6.0 to cater for the emerging digital camera-using customer. We need to ensure we're not just looking at a professional workflow for print and Web, but also beyond."
For consumers, Adobe offers Photoshop Elements. "One of the beauties there is that we leverage the Photoshop code highly", Lamkin revealed, hinting at its release: "We'll be following the same cycle as in the last Elements release." Elements shipped in April 2001, six months after Photoshop 6.0.
Lamkin takes pride in Adobe's accomplishments: "When people see Photoshop, they'll stand back and say: "Wow, Adobe really pulled it off, it did a beautiful job of managing this transition". In the context of our competition, our relationship with Apple or the whole suite of applications we're bringing to the platform."
OS X products available from Adobe include GoLive 6.0, LiveMotion 2.0, AfterEffects 5.5, Illustrator 10, InDesign 2.0 and "further down the road", Premiere.
With the economic slowdown in mind, Lamkin ended on a note of defiance: "We aren't slowing down our level of innovation one iota."