Macworld Expo organiser IDG World Expo has appointed Mac industry veteran Paul Kent as new vice president.

Kent will be responsible for the overall growth and management of Macworld Conference and Expo. He has been the conference chairman of the show for the last eight years, managing all the educational and training content of Macworld's conferences.

Kent is a 22-year veteran of the Mac industry. As the founder of Mactivity, he's been a technical consultant, author, conference producer and industry strategist. Kent has also played a major role with the production of many other conferences, including: Mactivity, Interop, Voice on the Net, Java Business Expo, QuickTime Live and Programmable World.

"I'm thrilled to expand my role with IDG World Expo by assuming the overall management of Macworld Conference & Expo," said Kent.

"The Mac marketplace is one of the most dynamic and exciting environments in the world. I look forward to continuing the tradition of innovation that makes Macworld the definitive meeting place for customers to experience the most brilliant products in the technology industry."

"Paul's passion for Apple products, his longstanding relationship with Macworld and his proven record as an event professional make him uniquely qualified for this leadership role. We are delighted to have Paul on board," said Dick Blouin, president, US, IDG World Expo.