London recording studio Sahara Sound boasts such clients as The Darkness, Duran Duran, Pet Shop Boys, Scissor Sisters, Stereophonics and Travis – and the whole facility relies on Apple hardware and software.

Producer Seth Mowshowitz told Apple: "The full integration of the laptops, the desktops, the wireless network and the .Mac accounts are what makes our workflow possible."

"The PowerBooks are indispensable. We’re also a bunch of musicians here – we design, we produce and we write music. So it really helps to have one device through which we can achieve all of these tasks," he added.

No brainer

Chief engineer Javier Weyler said: "Kitting out the studio with Apple technology was a no-brainer. There was no question that we’d use anything else. You have the professional software you need on the Mac – it’s an industry standard.

"No one who is serious about the music business works with PCs (except perhaps for composing). Although I must admit, we do have one rather lonely PC, which we keep in the corner and occasionally use for accounts."

"All round, the Mac is a sturdier machine, easier to troubleshoot and more solid to work with", he said.