London recording studio Sahara Sound boasts such clients as The Darkness, Duran Duran, Pet Shop Boys, Scissor Sisters, Stereophonics and Travis – and the whole facility relies on Apple hardware and software.
Producer Seth Mowshowitz told Apple: "The full integration of the laptops, the desktops, the wireless network and the .Mac accounts are what makes our workflow possible."
"The PowerBooks are indispensable. We’re also a bunch of musicians here – we design, we produce and we write music. So it really helps to have one device through which we can achieve all of these tasks," he added.
Chief engineer Javier Weyler said: "Kitting out the studio with Apple technology was a no-brainer. There was no question that we’d use anything else. You have the professional software you need on the Mac – it’s an industry standard.
"No one who is serious about the music business works with PCs (except perhaps for composing). Although I must admit, we do have one rather lonely PC, which we keep in the corner and occasionally use for accounts."
"All round, the Mac is a sturdier machine, easier to troubleshoot and more solid to work with", he said.