Macworld Expo New York may not migrate to Boston after all, reports this morning's Boston Herald.
New head of IDG World Expo David Korse told the Herald that it could make more sense to keep the show in New York. Korse has also begun an in-depth study looking at the merits of moving the show to Boston.
Former IDG World Expo leader Charlie Greco said that backing out of such a deal now would be: "Dishonest and unprofessional," the report states.
The decision to return Macworld's East Coast exhibition to Boston was not welcomed by Apple when it was announced last year. Apple said: "Today IDG announced plans to move Macworld New York to Boston in July of 2004. Apple disagrees with this decision, and will not be participating in Macworld Boston.
"Since IDG is no longer investing in New York, we now need to re-evaluate our participation in Macworld New York 2003. Apple will continue to participate in Macworld San Francisco in January."
Boston has offered a host of inducements to encourage the show organizer's to return to the city. These include rent-free use of the hall, streetside banner advertising and free use of city buildings for the event.
Then head-honcho Greco responded to Apple's threat: "We would love to have Apple participate in those events as they have for 18 straight years, but if for reasons unknown to us they decide not to come, we will go with 250 exhibitors instead of 251 exhibitors."
IDG World Expo did present the Macworld CreativePro conference in New York in July, with support from Apple. The event, which was focused on creative professionals, was reputedly much smaller than previous New York shows.
The organizers have not announced attendance figures for the event, though the Herald report suggests thinking has changed. IDG World Expo's new leader Korse told the Herald: "If you get the hall for free but no one shows up, what good is the free rent?"