McDonalds has once again moved to quell rumours of a planned iTunes song give-away deal, first reported in November.

As the huge Pepsi iTunes music give-away begins in the US, in which Apple and the soft drinks company are offering US punters the chance to get their ears around 100 million free tracks, speculation over the previously-reported McDonalds deal has risen once again.

The New York Post first reported that McDonalds and Apple were to team up to give away one billion songs in a joint promotion between the innovative computer company and the fast food giant. This report was then denied by McDonalds.

McDonalds PR Lisa Howard told Macworld: "As it relates to recent news reports, there are no agreements to announce, so anything else is pure speculation."

Howard explained: "McDonalds continues to aggressively pursue bold new initiatives in the areas of music, sports, fashion and entertainment to connect with our customers in fresh and relevant ways. That's what we're doing right now with our worldwide "I'm lovin' it" campaign."

The McDonalds publicist added: "You can expect news from McDonalds on a variety of fronts in the coming weeks and months, so stay tuned."

In related news, US reports indicate the iTunes Pepsi promotion is not just limited to bottled drinks, but also to the cups available at Pepsi's national network of drinks machines. Apple has released no figures to reflect the success of the promotion so far.