In a twist of fate an opinion piece complains of a pro-Apple bias in the media.

Some may argue that such bias is a major reversal of the environment Mac users played in as recently as 1999, when most reports on Apple condemned the company as dead. But not John Dvorak.

Dvorak argues that Microsoft coverage is "mediocre", adding: "The reason for this is that today's newspaper and magazine tech writers know little about computers and are all Mac users. It's a fact."

He takes Microsoft's side, saying that even when Redmond does come up with a good idea, it fails to win much press. "With 90 per cent of the mainstream writers being Mac users, what would you expect?" he states.

"This reality is not going to change. In fact it will only get worse as technology coverage is handed to newer, less-qualified observers."

He argues that with mainstream media converted to Mac, Apple philosophies now effectively define the ground upon which future IT battles may be fought.