Adobe has released Adobe SVG Viewer 3.0, and industry-rival Macromedia has updated its Shockwave Player to include its vector-graphics animation solution, Flash Player.

SVG Viewer 3.0 is Adobe's solution for data-driven, interactive and personalized Web graphics. It supports colour profiles, markets, titles, views and links to SVG files. It also supports Cascading Style Sheets, contextual menus, and has an internal script-engine that permits self-contained JavaScript scripts to run inside SVG files "embedded in hosts that don't support a bridge between plug-ins and the host script engine, including Internet Explorer on the Mac".

SVG Viewer 3.0 is available for download from Adobe, and supports Mac OS X 10.1, as well as the Classic environment in OS X.

Macromedia Shockwave Player 8.5.325 is a 3D solution for multimedia. It can be used to participate in multimedia games, to learn applications, and used for product demonstrations. In its current implementation, the Player supports Mac OS 9 only, and is available from Macromedia.

Macromedia has also announced its new volume-licensing programme for the UK.

Of the programme, Stephen Elop – Macromedia's executive vice president of worldwide field operations – said: "Macromedia is providing global customers with a scaleable solution that makes it easier to purchase Macromedia products.

"The new Macromedia Volume Licensing Programme is designed to give our different customers the maximum purchase flexibility, while at the same time, saving them money and valuable resources."

The programme means that companies using Macromedia products in volume enjoy a streamlined service to keep applications up to date, receiving discounts on Macromedia software that is dependent on the quantity bought.