Apple’s QuickTime streaming technology is being used to broadcast highlights from the Reading Festival.

Music fans can expect over 25 hours of music, with contributions from Oasis, Beck, Primal Scream and Asian Dub Foundation. The broadcast will be accessible from the official Reading Festival Web site.

QuickTime is the streaming standard of choice for popwire.com, who launched a new music channel on Apple’s QuickTime network yesterday.

New talent Popwire is becoming one of Europe’s leading Web sites for fresh musical talent, boosted by its close relationship Universal. Eleven new bands have achieved recording deals with Popwire’s help.

Anders Andersson, popwire.com’s CEO, said: "This agreement with Apple will allow popwire.com to promote our unsigned artists to an even greater audience, and increase the opportunity to expose new music to music fans worldwide."

Frank Casanova, Apple’s director of QuickTime product marketing, said: "We’re pleased to add popwire.com to our showcase of premium content and to give QuickTime viewers worldwide access to the independent music available on their channel."