IDG World Expo has today opened its books for pre-registration for Macworld Conference and Expo San Francisco 2004.

The Expo runs from January 6-9 2004, while the conference begins on January 5. This is the twentieth year for the West Coast Mac show, which Apple continues to support, despite its rejection of IDG World Expo's plans to move its East Coast show to Boston.

This year's show introduces the new Mac IT conference track. Dedicated to IT managers, this will focus on the "nitty gritty details" of running Macs in a large, networked environment.

"Learn from the country's leading experts, researchers and practitioners about XServe and Mac OS X Server Configuration and Services, Security, IT Management and Platform Integration. There's also a Mac Networking 101 track for newbies," IDG World Expo says.

Full conference details for the show are available online. Tracks include Mac users, Power Tools, Tutorials, and Labs.


The show proper kicks-off on January 6, when Steve Jobs customarily delivers a keynote speech that usually sets the Mac industry agenda for the year. This year, Apple announced its "Year of the Notebook," following this up with consistent gains in market share so far this year. The identity of 2004's keynote speaker has not yet been announced.

Apple began 2003 introducing 12- and 17-inch PowerBooks, AirPort Extreme, Safari, Keynote, Final Cut Express, X11 for OS X and iLife. Macworld has pictures and coverage from Macworld Conference and Expo, San Francisco 2003 online.

This years show sponsors include Acura (the 'official vehicle sponsor'), Macworld, MacCentral, and Oxford Semiconductor.