As the dust settles on the Consumer Electronics Show (CES) attention turns to next week's Macworld Expo in San Francisco (January 9-13).

Industry-watchers will be looking to Apple to deliver a strong response to the myriad of iTunes and iPod-competing applications, services and products unleashed at CES.

Competitors are aiming to steal - or even to eliminate - Apple's commanding market share in digital media, as the century opens to the new war for the converged digital home.

Wide-ranging event covers Mac gamut

The show will feature a range of events and over 300 exhibitors, Macworld show organisers IDG World Expo revealed last night. Hundreds of new products are expected to debut in San Francisco next week.

Feature presentations will include: Mac luminaries Michael Rubin, David Pogue, Chris Pirillo and Russell Brown.

New to the show, the Macworld Auto Show will feature several custom cars from leading manufacturers, highlighted by the latest in iPod integration: a Volkswagen GTi and a Porsche Cayenne will display the latest in vehicle-specific iPod docks; while a vintage Buick Riviera will be custom fitted with a Mac mini; plus many more Mac-auto integrations.

The John Lennon Educational Tour Bus will be at the show, demonstrating how artists like the Black Eyed Peas have used the bus to work with students and record their own hit music. Berklee College of Music will also present its own Dream Studio, a state-of-the-art music studio filled with Mac hardware and software.

Training chances too

Fifteen separate conferences will provide two days of in-depth training on specific applications and tools, including the first public Aperture training. Other applications in view will include: Dreamweaver, Professional Photoshop, DVD Studio Pro, Adobe Creative Suite, FileMaker Pro, Mac OS X Server Advanced Concepts, Logic for Professional Music Production, Flash 8, Adobe Acrobat, Final Cut Studio, and more.

New conference sessions for small businesses running Macs and a new creative corner will also feature. The latter area will offer a glimpse at products and services for music, digital photography and other creative products.

Several free public training sessions on multiple topics will also be available at the event, covering iPod and Mac basics and many Mac creative applications.