Unprotected Windows Media files will soon play natively on Intel Macs, thanks to Telestream's Flip4Mac software.
Telestream has confirmed it will develop the software for 'MacTels', with a Universal binary of the software – which runs natively on both PowerPC and Intel-powered Macs – scheduled for release "within the next quarter", the company said.

Windows Media Components for QuickTime, powered by Flip4Mac, add Windows Media playback support to QuickTime Player and web browsers. Microsoft is distributing the software for free.

A million downloads and climbing

Dan Castles, CEO of Telestream, said: "With over a million downloads of the Windows Media Components for QuickTime to date, user response has exceeded our expectations. We are not only committed to ongoing support and development, but also look forward to releasing additional important new features and product enhancements which are currently in progess."

Ron Okamoto, Apple's vice president of Worldwide Developer Relations, said: "The blazing performance of our Intel-based Macs will provide a key advantage for anyone working with large, data-intensive video and audio files."

QuickTime aficionado

The company offers a range of Flip4Mac Windows Media components at between $29 and $179. These provide numerous features, including the ability to import for editing and export Windows Media from within QuickTime-based applications, including Final Cut Pro.

The company last week announced the expansion of the range to include import support for disk-based cameras and media servers into Final Cut Pro for editing.

A new "Import Component for Grass Valley" Infinity Series products was introduced. The company also announced that Import/Export Components for Grass Valley Profile video server and K2 media client and media server systems will ship soon.

The new software is being demonstrated in Telestream's Booth SL-2781 at the giant National Association of Broadcasters (NAB) convention, April 24-27 in Las Vegas.