Napster UK continues its strategy to create a strongly networked local infrastructure in the territories it plays in, hiring in new marketing expertise.

Former Intercepta Group O2 account director Tabitha Coupe joins Napster to manage the company's 'partner relationships' in the UK, including those with Dixons, the UK Post Office and TM Retail. She'll handle project management and the develeopment and implementation of joint marketing promotions.

Napster vice president and UK general manager Leanne Sharman said: "Tabitha is a first class account director and her proven skills in below-the-line marketing, project management, in-store point-of-sale, retail incentive plans, and on-the-ground marketing initiatives will prove invaluable in maximising our partner relationships.

"Her experience in brand guardianship for clients such as Coke will be used to help maintain Napster's own strong brand values, and the fact that her first job was at PolyGram underlines her most important asset - being a music fan."