NBC Universal plans to make even more of its shows available through iTunes, a leading executive confirmed last night.

NBC Universal television group president Jeff Zucker confirmed the plans, speaking to Broadcasting and Cable magazine last night, which asked him if he intends expanding the company’s offering through iTunes. “Over the next couple of weeks”, he replied.

“In fact, we will have many more announcements about many more shows there. We see it as a brand-new business, and it will be run like any television network, with new material refreshed and replenished all the time. I don't think there's a limit as to how many shows we can have available,” he said.

He observed that each week there are 436,000 illegal downloads of Battlestar Galactica, and points to Apple’s success with video in iTunes as proof demand exists for shows in the format. “Given that we are selling Battlestar Galactica for $1.99, there is finally a legitimate model in place,” he added.

Bringing NBC content to iTunes is part of a broad digital strategy that also includes mobile phones, he confirmed.