The founder of NetNewsWire RSS isn't concerned that Apple's new version of Safari will incorporate RSS (really simple syndication) because he believes it will take the concept of news syndication to the masses.

Safari RSS will use the RSS Internet standard to provide instant access to news from sites such as The New York Times, BusinessWeek, the BBC, and Users will be able to create their own personal news clipping service with up to the minute information from several RSS feeds merged into one easy-to-read interface, says Apple.

In his WeblogNetNewsWir's Brent Simmons says: "The RSS reader in Safari is not a full-featured newsreader, at least from what I could tell by the demo. For instance, it doesn’t appear to remember what items you’ve read or tell you how many unread items you have."

He continues: "What I like about this announcement is that it popularizes syndication. Despite its fast growth, there’s still a huge education job to do. The average Mac user doesn’t know about the technology yet, but putting it in Safari means they will know about it, and it gives the technology a kind of validation, an Apple seal of approval, for the people who are slower to look at new technologies.

"It also may mean that Apple will evangelize RSS to publications that haven’t yet adopted it. Which is great: it’s not something we have much time for, and when CNN hears from Apple it carries a bit more weight than when they hear from Ranchero Software.

"This could trigger a shake-out in the Mac OS X newsreaders market. There are a dozen or so readers right now, but by this time next year there may be Safari and just a few others. (NetNewsWire will be one of them.)"

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