According to a report there is more to the new generation iPod than Apple is letting on.

Time Magazine states: "You should know that internally the new iPod is a ground-up reconstruction, and its really compelling applications – the ones that very well might get the goat of anyone unable or unwilling to upgrade – are still secret. All that Apple is saying is that there's more to this than what's being publicized."

Apple's fourth-generation iPod is this week's Time Gadget of the Week. The magazine describes iPod as "a strangely magical thing" and compares it to devices such as TiVos and Game Boys, "whose use rapidly leads to dependence, and each generation promises something new and exciting".

It calls the latest generation a "modest hop forward and a complete overhaul".

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