Samsung plans to introduce its latest 'iPod-killer' on Sunday, the flash memory-based YP-Z5.

The product ships in the US first and in Europe later this month. It costs between $199 and $249.

The YP-Z5's user interface was designed by a team led by Paul Mercer, a former Apple software designer who worked on the user interface for the original iPod.

The new device is made from aluminium, carries a 1.8-inch colour screen and holds up to 4GB of music. It uses rechargeable batteries.

Samsung has a way to go to steal market share from Apple though. The company has 4 per cent of the music player market, to Apple's 73 per cent.

Because Samsung uses Windows Media the new device is also compatible with subscription music services.