The product ships in the US first and in Europe later this month. It costs between $199 and $249.
The YP-Z5's user interface was designed by a team led by Paul Mercer, a former Apple software designer who worked on the user interface for the original iPod.
The new device is made from aluminium, carries a 1.8-inch colour screen and holds up to 4GB of music. It uses rechargeable batteries.
Samsung has a way to go to steal market share from Apple though. The company has 4 per cent of the music player market, to Apple's 73 per cent.
Because Samsung uses Windows Media the new device is also compatible with subscription music services.
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