The price of Ultrabooks, such as the MacBook Air, could feasibly decrease to $859 (£552 ex VAT, £662.40 inc VAT) this year, but Intel thinks that the prices could and should fall further.
It’s unlikely that there will be any Ultrabooks available for less than $799 (£513) due to the high production costs. This is despite Intel’s suggestion that such models should be targeted at that price.
Instead it is more likely that entry level Ultrabooks will be priced around the $859 (£552) mark, rising to around $999 (£642) to $1,299 (£835). (Prices are ex VAT).
Intel has suggested that various cost-decreasing solutions are implemented, but according to DigiTimes sources most vendors have yet to adopt them because the cost of key components has not yet fallen.
The entry-level price of the MacBook Air is £849 (inc VAT) in the UK, $999 (ex VAT) in the US.