nVidia has reportedly secured a major design win to create the multimedia chip to drive future iterations of the video iPod, supplanting Apple's existing supplier, Broadcom.

EE Times claims that the chip designs have been put to tender, and adds that the new video iPod isn't now scheduled to ship until 2007.

The report cites American Technology Research analyst Satya Chillara, who claims nVidia's corporate victory.

"We believe the Nvidia chip adds 3D graphics functionality in addition to all of the existing features (such as H.264) that Broadcom supported with the existing vPod," he said.