A Macromedia spokeswoman told Macworld that the company doesn’t believe trade shows are the best forum to meet its customers; it has been exploring other channels of client communication – seminars, workshop sessions, and the FlashForward conference, which opens on July 10 in New York.
The spokeswoman added: “We have nothing new to bring the Mac audience”, commenting, “In recent months, we released Flash MX, Fireworks MX, Dreamweaver MX, and Studio MX for the Mac. We were also among the first developers to release a Mac OS X-compatible product – FreeHand 10.” She explained that the company’s commitment to the platform remains strong.
Despite Adobe’s no-show at Macworld Expo New York, it has not ruled out its attendance at future shows.
Kevin Burr, vice president of corporate communications, told Maccentral: “Adobe is not exhibiting at the Macworld New York show this year, but will continue to exhibit at Macworld San Francisco.”
Adobe has released Mac OS X-native products this year, including the long-awaited Mac OS X-compatible image-editing program, Photoshop 7.0.