New research claims three-quarters of US households own computers with many investing on other "digital lifestyle" devices.

Describing demand for gadgets such as digital cameras or music players as, "ravenous", the research (Opinion Research Corporation's Caravan study conducted in June, 2005) reports demand to have been fuelled by technological advances and a "transformation in hard drive storage".

The research was revealed by hard drive manufacturer, Seagate.

"Technology advances that enable smaller, higher capacity, more stable storage solutions are allowing consumer electronics manufacturers to develop products with greater functionality," said Bill Watkins, CEO of Seagate.

The research found that three-in-four US adults (76 per cent) own a computer - a clear signal of the maturity of the US PC market - and two-thirds (67 per cent) own a cell phone.

Digital lifestyle gadgets found in US homes included: digital cameras (47 per cent); an Xbox or similar video game console (38 per cent); digital video recorders (27 per cent); home security systems (19 per cent), and iPods or other music players (17 per cent).