UK software distribution company Purple Rage has been appointed as the European distributor for the innovative Parallels virtualisation software.

Jan Gregson, sales and channel director, said: "Purple Rage's mission has always been to find and promote the most innovative products available. The Parallels product set fulfills this in every respect by not only being the first commercially supported hypervisor-based virtualisation tool to market, but also the first to offer full virtual machines on Intel-powered Mac OS X. Parallels has quite a vision in breaking down traditional computing barriers, and is bringing extremely stable, virtual machines, to a wide and diverse range of platforms."

Parallels fully supports Intel Virtualization Technology which is optimised to provide superior virtual machine performance.

Parallels Desktop is the first solution for Intel Macs that enables users to run Windows XP or any other operating system simultaneously in isolated "virtual machines" directly on a Mac OS X desktop. Users can employ Windows software at the same time as their favourite Mac applications.