January's Digital Solutions show in London will focus on digital-workflow standards, organizers have revealed.

This follows the high level of interest shown in a session planned by the Acrobat Users Forum, called PDF Includes Advertizing. The organizers are extending similar invitations to other groups involved in developing digital solutions for print.

The meeting aims to kick-start the establishment of common digital workflow standards for publishing and production to replace the current practices in those industries.

Will Pollard of the AUF says: "The PPA has just announced pass4press as a standard for digital advertising. Other groups have made announcements and the AUF has decided to support such initiatives. The time is now right for everyone to get together and drive digital workflow forward."

Digital Solutions runs from January 30 to February 1 2001 at the National Hall Olympia. Pre-register online.