Disney/Pixar's The Incredibles has taken $70.7 million (£38.1m) in its opening weekend in the US, making it the best ever three-day weekend total for film released by Disney. The previous record was $70.3m, set by Finding Nemo.
The Incredibles – a comedy about a family of superheroes who come out of retirement to save the world – was expected to top the cinema chart. According to Disney officials: "It surpassed most expectations as both adults and kids turned out in droves for the well-reviewed film."
Exhibitor Relations president Paul Dergarabedian told New York Times: "This Disney-Pixar alliance is the most consistently performing relationship at the box office. They really have it down to an absolute science."
According to New York Times, exit polls showed that 40 per cent of the weekend audience was nonfamily - adults without children in tow and teenagers. The report suggests that the result of the US election may have had its part to play in this.
Paramount president of distribution told NY Times: "It could be the mood of the country right now," he said. "It seems to be the result of the election." Disney head of film distribution Chuck Viane agreed: "This is one of those movies where the public sentiment and the critical sentiment is coming together."
The Incredibles may have superpowers, but they weren't strong enough to top the best three-day debut ever for November. That title belongs to Warner Bros' Harry Potter and the Sorcerer's Stone (or Philosopher's for everyone else) which reaped $90.3 million on its opening in 2001.
Regardless, the opening will bolster Pixar (and Apple) CEO Steve Jobs as he looks for a new partner to assume distribution duties for Pixar films after its contract with Disney ends next year, writes Reuters.
Under the contract Pixar make the films and Disney distributes. This agreement is due to end next year with the seventh, and final, Disney/Pixar film, Cars. (A trailer for this film is available on Apple's Web site.)
Pixar ended its distribution deal with Disney at the beginning of the year.
At the time Pixar CEO Steve Jobs said: "After ten months of trying to strike a deal with Disney, we're moving on. We've had a great run together – one of the most successful in Hollywood history – and it's a shame that Disney won't be participating in Pixar's future successes."