Analysts at Piper Jaffray believe increasing magazine advertising spend could help Adobe meet its targets.

Maintaining an 'outperform' rating, the analysts say magazine advertising spending has "historically been a directional indicator for Adobe overall revenue". Piper Jaffray predicts Adobe will meet its financial targets.

This could be good news for all vendors in the publishing markets, including Apple and Adobe competitor, Quark. The analysts estimate advertising spend could be up as much as 10 per cent in August.