Apple claims that 1 million copies of QuickTime 5 (QT 5) are being downloaded every three days.

Apple says the download rate of its cross-platform, multimedia standard has "steadily increased" since its April launch. The company adds it is likely to top 100 million downloads by April 2002.

Apple says the success of QT 5 is due to the quality of content available through it. The company cites CNN and Warner Brothers, along with movie trailers for films such as Star Wars episode II: Attack of the Clones and Lord of the Rings, as example of quality content.

Sales potential Major-corporate content providers are also driving the adoption of QT 5, according to Apple. Honda, General Motors and Nokia all use QuickTime VR to create 3D models of their products.

Phil Schiller, Apple's vice president of worldwide product marketing, explains: "More than 300,000 people download QuickTime 5 to their Macs and PCs every day. The quality of QuickTime content is driving this record-setting download rate."

QuickTime 5 is Apple's solution for creating and viewing streaming audio and video over the Internet. It's available for free download for both Mac and Windows operating systems.

Apple also distributes QuickTime Pro, a more advanced package that offers content authoring and media encoding capabilities. QT Pro costs $29.99. One million copies of QuickTime Pro have been sold, claims Apple.