Apple's flagship Apple Store, Regent Street is the most profitable for it's size in London according to industry research, taking £60 million a year or £2,000 per square foot.
"To make £60 million a year from a shop of Apple's size is absolutely phenomenal. We've known for a while that Apple is far more than just a computing brand, and the latest findings prove it," Neil Saunders, a spokesman for retail analysis agency Verdict told The Evening Standard.
"Apple's Regent Street store has extremely strong footfall, since it has become a tourist attraction in its own right, and as it stocks its own products, it controls the price, helping it to boost profit. Shoppers pay a premium for the Apple brand, and there is never discounting, so customers don't waver over buying elsewhere."
If the figures are correct, and it's not clear if this is turnover or profit, the Apple Store could be more profitable than many well known London stores. According to The Evening Standard, analysts estimate that Harrods is making £751 per square foot, while Topshop in Oxford Circus takes about £1,000 per square foot. Rival electrical retailers average about £722 per square foot the newspaper claims.
The Apple Store, Regent Street offers computers, iPods, iPhones, accessories and for many free Internet accesses and gadget fiddling, across 28,000 square feet over two floors.
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