Apple’s QuickTime streaming media will be used to premiere Sade’s new album over the Internet.

In a joint move by Apple, Epic and VIBE Online the album, Lovers Rock, will debut over the Internet on November 10, four days before it hits the shops.

An online Sade Listening Party will take place on Friday, November 10 at noon, 3pm and 7pm (EST) and will be accessible via www.sadeusa.com and www.vibe.com www.apple.com/quicktime.

President of Epic Records Group, Polly Anthony, said: "Sade is very excited about the online premiere of Lovers Rock as it affords a great opportunity to reach out to her new and existing fans via this exciting medium.

"Apple’s QuickTime streaming technology, coupled with the reach and presence of VIBE, will make this an event to remember."

Apple’s vice president of Worldwide Product Marketing, Philip Schiller, said: "Apple’s QuickTime is simply the world’s best format for streaming high-quality audio and video over the Internet."

He added: "We’re ecstatic QuickTime was chosen as the format to premiere Sade’s new album before it hits the stores."