Phil Schiller, Apple’s vice president of worldwide product marketing, will deliver the November 9, 1999 kick-off keynote speech at Apple’s first-ever QuickTime Live! conference.

QuickTime Live!, which takes place November 8-11 at the Los Angeles Convention Center, will also feature a November 10 keynote by Dirck Halstead, editor of The Digital Journalist and a former photojournalist for Time and Life magazines. The next day's keynote is from AppleMaster Michael Backes, the “Titanic” special-effects guru. The kick-off keynote will be webcast live via QuickTime 4.

50 companies will be demonstrating their QuickTime tools and services: focusing on authoring, interactivity, compression, acceleration, and imaging.

“QuickTime Live! is a must-attend event for anyone wanting to create and broadcast the highest quality streaming content on the Internet." said Steve Jobs, Apple’s interim CEO.

“With more than 17 million downloads in six short months, we’ve seen phenomenal industry and consumer adoption of QuickTime 4,” added Schiller. “QuickTime Live! will give developers the tools they need to continue creating the world’s highest quality streaming audio and video.”

The four-day cross-platform conference will also offer eight full-day workshops, and 36 intensive conference sessions, and a product and technology showcase featuring the latest developments in QuickTime.

A platinum pass - which includes access to the workshops and conferences - is US$1,390. Conference-only passes are US$995; workshop-only passes are US$395.