The IT-Enquirer has published an interview with Apple's director of Power Mac worldwide product marketing Tom Boger.
The piece looks at the new features built-in to the G5 PowerPC 970 processor. Boger stresses the importance of its faster floating-point unit performance, which he says is "essential" for high-level scientific and 3D applications.
Boger also discusses the materials used in building the product – "aluminium is great to work with" – and the company's focus on building a cool-running, silent Mac, which required much development effort on the cooling system itself. The Power Macs also offer "zoned" fans - the fan responsible for cooling the PCI expansion bays will run faster if those bays are populated, slower if not.
Apple worked with IBM to develop the Mac, he confirmed: "We have been working on the G5 together with IBM for some years now. We designed it together".
Discussing recent arguments regarding Apple's benchmark performance figures for the G5, Boger maintained that those who criticized Apple's methodology did not know enough about the subject. "The G5 Power Macs outperformed CAD/CAM-dedicated machines, such as Intel's dual-processor Xeon workstation."
Boger believes G5 Power Macs running Mac OS X 10.3 "will be hard for PC users to resist", maintaining that the appearance of the new Macs may be enough to drive PC users to switch to Macs.