Sony Ericsson has today launched its bid to hack a slice from Apple's iPod market share, a new Walkman-branded music mobile phone.

The W900 offers 3G support, a 2-megapixel digital camera with an 8x digital zoom and a 2.2-inch screen. Apple's new iPod offers a 2.5-inch screen.

It allows for song transfers (PC-only) using a USB cable or Bluetooth. It also permits music downloads over mobile phone networks. It supports 30fps video recording and playback.

Additional features, according to Pocket Lint, include: 470MB memory plus support for Memory Stick Pro Duo cards. Supported music format's include: MP3, AAC or AAC+, MIDI, WAV and XMF.

The device - which Sony is widely believed to be preparing to ship with the backing of a major marketing push in all territories - should be available by Christmas.

Macworld Conference 2005

October 27-28, 2005. At MacExpo, Olympia National Hall, London

Macworld has gathered the world's best Mac experts for this year's Conference, which focuses on two areas: Mac OS X and profesional design.

Mac OS X: David Pogue (author of many best-selling Mac books, and the technology correspondent for the New York Times) leads the Mac OS X stream, alongside Macworld's hilarious back-page columnist Andy Ihnatko.

Design Pro: Deke McClelland (author of The Photoshop Bible, and inductee of the Photoshop Hall of Fame) runs a masterclass on Adobe Photoshop and other Creative Suite applications, with digital-artist Steve Caplin and photographer Martin Evening. Quark Product Architect Dan Logan flies in from the US to show the world's first full demonstration of the ground-breaking QuarkXPress 7.0.

Discover the hidden tips and tricks utilised by the Mac's top practitioners to dramatically enhance your skills and gain the insights you need to get the most from your technology investment.

Click here for more details.