The Speed Dating craze has found a niche market at Macworld Boston.

Apple Specialists are running Vendor Speed Dating at the conference and expo. Vendors get five minutes to talk about their products and services to a table of Apple dealers.

Richard Haddock, Director of Communications for the Apple Specialist Marketing Co-op (ASMC) said: "Vendor speed dating puts vendors up close with dealers who need to know about their products. It's a powerful combination of face-to-face sales and networking that creates instant relationships."

He added: "This meeting presents a rare opportunity for vendors to connect directly with Apple Specialists away from the rush of the show floor. Apple Specialists are a particularly hot market for today's vendors, as proven by the overwhelming success of the recent ASMC Conference in Austin, in which 100 percent of vendors said they would be likely participate in next year's conference."