Tech Data has launched an Apple-focused business unit, which it calls the AppleAdvantage unit.

The company will offer focused sales, technical and product management support, including a dedicated web resource centre for solution providers, reports CRN.

The link gets deeper. The company plans to work with Apple to launch US training and financial initiatives and special events. It will also host Apple training sessions at its state-of-the-art training centre.

"Tech Data recognises how critical it is that our Apple-centric resellers have quick and easy access to knowledgeable experts who understand the technology and trends driving their businesses," vice president of systems product marketing Pete Peterson said in a statement.

TechData is a business-to-business distribution company that sells Macs and other computers to a vast US and Canada network of resellers. The Fortune 500 company also has a presence in France and Germany.