Tesco plans to introduce dedicated Apple product areas across 300 of its stores this year.

This follows a successful trial of an Apple zone at its store in Milton Keynes earlier this year, claims Incentive Bulletin.

"Tesco is initially extending the Apple trial to six stores as it prepares for a full roll-out," the report explains.

The UK supermarket giant aims to become one of the UK's largest multimedia retailers, the report adds.