Apple's New Zealand distributor Renaissance is to gain a new general manager for the Apple division.

Steve Ford will join Renaissance on September 17. He is currently New Zealand country manager for Toshiba. Before working for Toshiba, Ford worked for Apple UK.

Renaissance general manager told New Zealand Reseller News: "Steve comes in to run the day-to-day running of the Apple business and allow me to concentrate on other aspects of the Renaissance business that could be developed."

While at Toshiba, Ford increased its retail focus, growing this part of the business to 25 per cent and posted a record turnover of $62 million earlier this year.