Apple UK is seeking to increase the profile of its registered Apple Centres.

Apple Centres are Mac-focused retail outlets that have had to pass a set of tough criteria in order to qualify for the status. In a new page on its Web site, Apple UK says these "provide an exceptional buying experience for both new and existing Apple customers".

It continues: "The criteria resellers must match to achieve Apple Centre status cover areas such as quality of showroom, service and third-party product offerings, experience and expertise of sales advisors, and were designed to help create a network of élite resellers that would offer Mac users the ultimate shopping experience."

Among other customer-focused services, Apple Centres offer a demonstration area, knowledgeable sales staff, leasing and financing options and must be open Saturdays.

Apple's report also lists the 19 UK Apple Centres.