Apple UK is offering cut-price .Mac membership to people who buy new Macs.

The company launched its new offer to help generate new subscribers to its .Mac suite of Internet services on September 1, and it extends until November 30. Customers buying a new Mac can save £20 on one year’s .Mac membership. One year’s .Mac subscription otherwise costs £69 and is available only from Apple.

The 'Every Mac needs .Mac' promotion has been available in the US since January 2003. Any UK customer purchasing any new Mac can take advantage of the deal, which is available from the Apple Store and Apple’s reseller channel.

Apple launched .Mac as a subscription service in July 2002. It was initially criticized for the $99.95 per year charge for the use of Apple's previously free suite of online services, iTools. However, in a recent Macworld Online poll, the majority (57 per cent) of .Mac subscribers who voted said they would renew their subscription.

Online services available in .Mac include: Web site hosting, email, 100MB online iDisk storage, backup, antivirus, entertainment and integration with applications such as iSync and iCal.

Existing .Mac subscribers in the UK can claim a copy of EverQuest for Mac when they renew their subscription. This title is not yet distributed in the UK. Subscribers can also choose to claim a copy of the Sims or a £13 discount voucher against an Apple Store purchase. To qualify, subscribers must renew their subscription by November 15.