Apple has released a preview version of QuickTime 7 Player and QuickTime 7 Pro for Windows.

The company declares its solution, "the industry’s first mainstream H.264 solution for streaming and playback of High Definition (HD) video on Windows",

“With nearly a billion copies downloaded, QuickTime has an impressive legacy of developing and supporting the latest digital media open standards and is already an incredibly popular Windows technology,” said Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing.

“By utilising the superb H.264 codec to deliver gorgeous video content, QuickTime 7 will change the way users experience video on their computers, mobile phones and televisions.” 

QuickTime 7 Player for Windows features: 
Support for H.264;
Support for playing up to 24 channels of audio, including 5.1 and 7.1 audio;
Playback controls, including jog shuttle and variable speed playback options; 
Zero-configuration streaming;
Live resizing.

QuickTime 7 Pro for Windows features: 
H.264 video encoding;
Support for configuring and encoding 5.1 audio;
New full-screen controls for easy access to player controls in full-screen mode; 
Native support for VBScript, enabling QuickTime workflow automation;
Background exporting;
Movie settings for simple and efficient movie authoring.

QuickTime 7 Player for Windows (preview) is available from Apple. The preview release of QuickTime 7 Pro for Windows costs £19.99 (inc. VAT) for a single user license. 

The final versions of QuickTime 7 Player and QuickTime 7 Pro for Windows will be available this summer.