Rampant discounter Kogan has released a 4G Android smartphone for less than $230, savagely undercutting value propositions from rivals Motorola, Google, Huawei and Nokia.

Adorning this smartphone is a BenQ badge as the electronics maker looks to establish a smartphone presence in the Australian market. The aggressive price point, coupled with the cache of Kogan's brand, should see many customers calling this BenQ smartphone their own.

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The 4.4 KitKat Agora 4G has a decent specification repertoire. Its 5in LCD IPS display has a 1280x720 resolution for a reputable 294 pixels-per-inch (ppi). This marginally follows the retina 326ppi standard popularised by Apple.

Inside is an 1.2GHz quad-core CPU, an Adreno 305 GPU, 1GB of RAM and 8GB of internal storage. A microSD slot makes it possible to expand storage further with a 64GB memory card.

The $229 smartphone is, at present, the cheapest 4G model available in Australia. It leads Nokia's $279 Lumia 630, Motorola's $299 Moto G and Huawei's $329 Ascend G6. Rounding off connectivity is single-band Wi-Fi 802.11n and the latest 4.0 version of Bluetooth.

Photos can be snapped with the rear 8 megapixel camera or with the front-facing 1.3 megapixel cam. Neither Kogan nor BenQ have shared the smartphone's video-recording specs.

Kogan claims the 2500 milliamp-hour battery will keep the smartphone powered for a whole day.

The Agora 4G is being sold exclusively by Kogan for $229. Good Gear Guide will publish a review of the Agora 4G as soon as possible.