12/04/2006
Apple-Option-Escape
David Fanning
In 1996 I had the amazing good fortune to get a job as the IT guy for IDG. I found the ad on the internet, which in itself was pretty cutting-edge at the time.
12/04/2006
Spare some change, guv
Simon Jary
Seeing Windows XP run on an iMac is like seeing Steve Jobs dressed in tan chinos, with button-down plaid shirt and chunky knitted Apple logo jumper.
12/04/2006
Rock ‘n’ roll suicide
Michael Prochak
In many respects, Apple has managed to feel young with the success of the iPod. But it’s definitely showing its age by moving into the Intel camp. Even the new adverts have a slightly disturbing edge about them that makes the company feel older, though perhaps not wiser.
12/04/2006
Finding acceptance
Andy Ihnatko
It really was the damnedest thing: it took physical effort (and a nap in a darkened room) to convince myself that (a) the iPod Hi-Fi really was just a speaker system, and more importantly (b) that this was perfectly OK.
27/03/2006
Every rose has its thorns
David Fanning
There are other types of Apple, but Golden Delicious or Granny Smith don't really fit the bill. While I'm fond of a Pink Lady, or a Cox's Orange Pippin, I don't think it would be great for sales of computers.
27/03/2006
SAD state of affairs
Andy Ihnatko
In fact, my expectations of iPhoto had been so worn down that when I learned that the new version allows me to compare two photos side-by-side, I wrote a cheque to the Red Cross in a fit of altruistic pride in Humanity's potential.
27/03/2006
Click here, idiot
Simon Jary
Stung by Apple's treacherous switch to Intel, one Mac nut decided to take down that Judas Steve Jobs. “Rather the Mac is destroyed by my cleansing code than be tainted by Pentium plague,” he wept as he unleashed his virus and then turned the gun on himself.
27/03/2006
Podcast for freedom
Michael Prochak
Politicians have already jumped on the podcasting bandwagon as a way of more personally reaching their constituents. Perhaps it could be used as a means of expressing alternative views as well.
24/02/2006
After the rain
David Fanning
The important thing to understand is that these very correct and entirely valid Apple iMac test results are correct only for the processor. I know that, many of you know that, but others, especially the general PC-buying public, do not.
17/02/2006
The day of the iPod
Andy Ihnatko
At this rate of expansion, there will be an iPod for every man, woman and child in the US by the end of 2008, and one for everyone on Earth by 2012.
17/02/2006
Chaos and butterflies
Michael Prochak
We’ve heard the death knell and read the posturing obituaries before and, if you look back at any of them now, they all look pretty shallow and stupid in all their tabloid sensationalism.
09/01/2006
A mini adventure
Andy Ihnatko
What if the Mac mini could be transformed into a Silent Server, mobile and invisible, ‘broadcasting' information, media, and computing services to any device or machine within its wireless reach?
09/01/2006
Smoked without FireWire
Simon Jary
A low-cost iBook with no FireWire would mark it as different from a fully laden PowerBook and add an appealing alternative for people who need just the computing basics – but it would leave the consumer portable fairly crippled.
09/01/2006
The perfect wave
David Fanning
Common sense tells us that this doubling can't possibly carry on at the same rate. That would mean a current G5 with 58 million transistors would blossom into a chip with half a quintillion processors in 50 years.
09/01/2006
A lesson to us all
Michael Prochak
Negroponte's little green machines will include a number of development tools so, in theory, they could unleash a new generation of open-source programmers who otherwise would never have got their hands on a computer.
12/12/2005
Mac a virtual PC reality
Simon Jary
Imagine the possibilities of a multiple OS personal computer from Apple, running common Windows business apps alongside Mac OS X and programs such as Final Cut, Aperture and GarageBand.
12/12/2005
The blame game
Michael Prochak
The concepts of thoughtful compromise and conciliation have apparently been lost in a growing morass of litigation and greed – and nearly everyone seems to want to play.
12/12/2005
Wishful thinking
Andy Ihnatko
Imagine a credit card-sized device that’s all screen, with Apple’s Martian-influenced designers managing to hide all the player’s controls inside a mobile phone-like slider. But no: you wished for ‘an iPod that plays video’.
12/12/2005
It all started when...
David Fanning
I wonder what direction the Mac might pull its new crop of converts. I was basically wandering around the US looking for something interesting to do when the Mac came my way.
14/11/2005
Happy Birthday, Microsoft
Simon Jary
It should be remembered that Microsoft announced Windows a couple of months before Apple launched the Mac – even if that was after Apple showed it how lovely a graphical user interface looked.














