Who'd have thought such an innocent poster could cause so much fuss.

I'm referring, of course, to our Ann Summers iPod sex toy story

This was picked up by Drudge Report and immediately caused a ruckus on our server. We got 25,000 new hits straight away, another 35,000 over the following hour and are up to 100,000 new readers with no sign of slowdown.

The Drudge Report has been known to bring down The Economist and The Mirror, so it's a testament to our web team that you're still reading this.

Still, at least we know what the general public wants: iPods and lingerie.

Well you asked for it...

iPod in lingerie

Editors note: We finally got a quarter of a million new readers in 24 hours from just the one story. Result!