Betfair launches iPad betting app on the App Store
 
Betfair, the world’s biggest online sports betting company, today announces the availability of its betting exchange iPad app, the first betting application available through the App Store.
 
Once again, Betfair is first to market with a new technology, leading the way with a sports betting app specifically designed for the iPad.  Initially available in the UK and Ireland to Betfair customers, the app brings the Betfair betting experience to iPad users, fully utilising the iPad’s revolutionary functionality.
 
Earlier this year Betfair launched the world’s first betting application for Internet-connected TVs, followed by the first betting application for the iPhone.  These ground-breaking technologies, together with the new iPad app, support Betfair’s strategy to be the leading Web company in the gaming sphere.
 
Betfair’s Global Director of User Experience, Don Fotsch comments: “The release of the Betfair iPad application is another example of us offering our customers the most cutting-edge methods of placing their bets.  Once more we are pushing the boundaries when it comes to adapting our products to the latest web and technology trends, reflecting our entrepreneurial roots and obsession with delivering engaging customer experiences.”

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About Betfair: http://corporate.betfair.com/
Betfair is the world’s biggest international online sports betting company and pioneered the first successful betting exchange in 2000.  Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started.  The company now processes over five and a half million transactions a day from its three million registered customers around the world.
 
In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
 
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.
 
Betfair currently employs over 2,300 people, principally in London, Malta and Australia.  The company is a licensed betting operator in the UK, and holds further licenses in Tasmania, Austria, Italy and Malta.