Eye-Fi Allows Users to Upgrade Memory Cards’ Software

London, UK, 3rd November 2010 - As Eye-Fi launches its View service that enables users to view their photos from any internet connected device and email full resolution photos to friends and family, European users can also benefit from upgrading their existing Eye-Fi cards to gain incremental functionality.

Now, all Eye-Fi ProX2 and Explore X2 users can gain hotspot access using their personal subscription to a Wi-Fi hotspot provider, such as BT Openzone , Orange , TMobile , Swisscom or Boingo. They will also be able to connect to many open and free hotspots, as the card will automatically navigate through certain log-in procedures. Eye-Fi hotspot access is available at an annual cost of £24.99. Users of other Eye-Fi cards can upgrade their cards to obtain hotspot access for the same annual cost through their Eye-Fi Center account.

Owners of the Connect X2 card who wish to add the geo-tagging feature to their card can now pay a one-off cost of £24.99 to upgrade the software of their memory card, without the need to replace it with a higher specification card. With the upgrade, the Connect X2 card becomes the Geo X2 (rrp. £69.99).

Early adopters of Eye-Fi cards who purchased the Eye-Fi X1 card have previously been unable to upload photos onto photo sharing websites, such as Facebook and Flickr. These cards can also be upgraded to include this feature, removing the need to purchase a new X2 model. The web-sharing upgrade is a single cost of £14.99.

All service upgrades will be available through Eye-Fi users Eye-Fi Center accounts.
Eye-Fi products are now available at  Jessops, selected John Lewis stores, Best Buy, PC World and Currys Megastores, Apple stores and online at Amazon.co.uk and WarehouseExpress.com. For more information, visit www.eye.fi.