CleanMyMac Maintenance Solution for OS X at Two Thirds Off Regular Price - Published on 10/10/10

IMMEDIATE RELEASE

MacPaw Inc. today announces a special Two Thirds Off Sale on their best-selling maintenance utility CleanMyMac. The special sale price will be available one day only, 10/10/10, with CleanMyMac only $10. The utility helps keep the user's Macintosh clean and healthy, and opens up more space on the hard drive. With over 50 features, it is an easy, single click maintenance solution. The recipient of numerous glowing reviews, CleanMyMac received a rating of 4 and half mice from Macworld magazine.


Kiev, Ukraine - MacPaw today is pleased to announce a special Two Thirds Off Sale on their best-selling maintenance utility CleanMyMac. The special sale price will be available one day only, 10/10/10. The utility helps keep the user's Macintosh clean and healthy, running smoothly, and opens up more space on the hard drive. With over 50 features, it is an easy, single click maintenance solution. CleanMyMac gives the user precise control over all files, allowing them to choose which to save and which to remove. The recipient of numerous glowing reviews, CleanMyMac received a rating of four and half mice from Macworld magazine.

Mac OS X is considered by many to be the most reliable and powerful operating system currently available for personal computers. Based on Unix, an OS which evolved primarily in academic computing environments, it was designed to be portable, multi-tasking, and multi-user in a time-sharing configuration. This lineage has the collateral effect of writing and saving numerous files which the typical Mac user will never need. In addition, normal desktop activities such as Internet browsing, saving files, and installing software all leave behind unnecessary data which can potentially impair performance, and reduce hard drive memory. CleanMyMac is designed to locate and remove unneeded data, the final step in adapting crash-resistant BSD Unix for use by the average Mac user.

On launch CleanMyMac opens its Scan window, which includes 10 thermometer displays providing real-time feedback on the progress of each of its nine scanning modules, as well as overall progress. The application scans six different kinds of files, separating those which are necessary from those which are not: Caches, Logs, Language Files, Universal Binaries, System Junk, and Trashes & Leftovers. CleanMyMac also includes three optional sub-modules that can be run concurrently with the previous six modules: Manage Extensions, Uninstall Applications, and Quick Erase Files.

Feature Highlights:
* Simple, user-friendly interface - no instruction required to use app immediately
* Drag and drop files, folders, volumes, or drives for scanning
* Slim installed applications that are Universal Binaries
* Remove unnecessary language translations
* Complete and accurate application un-installation
* Quick and secure file erasure
* Manage widgets, plug-ins, and preference panes
* Erase garbage left from previously removed applications and widgets
* Monitor Trash, helping to uninstall trashed applications correctly
* Monitor removable devices and clean junk service files

Mac OS X stores frequently accessed data in Caches, areas of memory set aside for repeated data writes, swaps, and reads. CleanMyMac allows the user to clean the User Cache, iPod Photo Cache, and System Cache, helping to prevent slowdowns and crashes caused by caches that have become corrupted. Logs are documents which record all computer operations and the exact time of their occurrence. They are particularly useful for troubleshooting by system administrators and programmers. By default, Mac OS X logs a fair amount of information into several files in the following directories: @/Library/Logs/; @/private/var/log/; and @~userfolder~/Library/Logs/. Examples of some of the events that are logged include: firewall (ipfw) blocked packets; web server access and error messages; informational messages, such as subsystem status messages; and use of privilege escalation tools. The software cleans any or all of these logs.

When new applications are installed they automatically include language localization files so that users in many different countries can use the same application. Most users will only need the file for their native language, so all the others, often consuming megabytes of drive space, can be safely deleted. Universal Binaries are "fat" applications that include executable code for both PPC and Intel processors. And if the application supports both 32 and 64-bit architectures, three fourths of the code installed may be superfluous. System Junk refers to files created primarily for de-bugging purposes, such as: .nib, info.nib, and .DS_Store. In addition, the OS creates numerous service files that store miscellaneous data in various folders of the computer that are typically unneeded. Finally, using the Trash & Leftovers module the user may remove the startup items entries that refer to no longer existing files, plus the many files left behind when an application is removed.

"CleanMyMac is a must-have utility for any Mac owner," stated company CEO Oleksander Kosovan. "It has received the best reviews of any Mac cleaning application: four and a half mice from Macworld, 5 stars from tucows, four and a half stars from macnn, and five stars from wakoopa."

Language Support:
* US English, German, Spanish, French, Russian, and Italian

System Requirements
* Mac OS X 10.4.11 or later
* Intel or PowerPC processor
* 13.3 MB

Pricing and Availability:
The normal price for CleanMyMac is $14.95 (USD) for a six-month license, and $29.95 for a lifetime license. On 10/10/10 MacPaw will offer the non-expiring version of CleanMyMac at the one-day, special price of only $10.00, one-third the normal cost. This offer will be available all day, October 10, till midnight (PST), and customers must use the following coupon code: TEN/10/TEN. A free trial version is available for download. Review copies are available upon request.

MacPaw: http://macpaw.com/
CleanMyMac : http://macpaw.com/cleanmymac/features
Download CleanMyMac : http://macpaw.com/download/cleanmymac/
Purchase: http://macpaw.com/store
Application Icon : http://macpaw.com/images/products/CleanMyMac256.png


Located in Kiev, Ukraine, MacPaw, Inc. is a software development company founded by Oleksander Kosovan, specializing in applications and utilities for Mac OS X. With fewer than a dozen employees, most under 30 years old, the company is a small group of people passionate about software, design, and innovation. MacPaw is dedicated to serving the needs of its customers, and carefully reviews all user feedback. Adhering scrupulously to the design principles exemplified by Apple's own applications, the company aims to create software that is simpler, more user friendly, more flexible, more functional, and more valuable than ever before. Copyright (C) 2010 MacPaw, Inc. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries.