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Thu, 01 May 2008 Apple committed to Final Cut

Apple has moved to dismiss rumours that it plans to abandon its video products.

Jonny Evans

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Apple has moved to dismiss rumours that it plans to abandon its video products.

These rumours first emerged when the company confirmed it had no plans to exhibit at NAB. But the rumours are false, said Richard Townhill, Apple’s director of marketing for professional video applications.

"I can categorically state, on the record, that is not the case," he told TVB Europe, adding that the company recently sold its millionth Final Cut Pro license.

The report continues to explain that Apple took 49 per cent of the US professional editing marketing (Avid took just 22 per cent) last year.

Townhill was speaking to TVB Europe to explain the recently released Final Cut Server. While this product was scheduled to ship last summer, Apple had to delay the release in order to ensure it worked correctly, the report reveals.

"The reason we took the extra time to develop it was because we wanted it to work without an IT department to support it,” Townhill explains.

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