Mon, 01 Jun 2009 Adobe UK price hike; CS4 price to go up 10% from 1 July
Adobe said in an email the decision "had not been an easy one", but prices are set to rise in the UK next month
Adobe Systems is set to increase the cost of Creative Suite 4 suites in the UK. Macworld understands that this move is intended to realign the UK price with other European countries.
While some European countries will see price cuts of up to 13 per cent, the UK will see prices rise by an average of 10 per cent, a move unlikely to find favour with those considering buying the latest creative software from Adobe.
The company said in an email to Macworld that the decision had not been an easy one.
"Since the launch of CS4 in September last year, the global economy has entered a state of unprecedented turmoil and one of the side effects of this has been sharp fluctuations between GBP/EUR exchange rates. This has resulted in significant differences in price between products in the two markets."
"Adobe seeks to price consistently across Europe to the extent that circumstances and market conditions make this possible. The current economic environment and currency fluctuations have made this challenging. This change to the CS4 pricing is intended to realign the UK with other European countries."
Offering an example, Adobe says Design Premium CS4 will increase from £1,249 to £1,372 (ex VAT).
The approach is in line with similar price increases adds Adobe, which have taken place in Adobe Stores in Sweden and Norway, which were also caused by significant changes in the exchange rate between Swedish Kroner/Norwegian Kroner and the Euro.

Adobe has recently launched a new Web site, Adobe Artists, to showcase CS4.
The suites affected are Adobe Creative Suite 4 Design Standard, Design Premium, Web Standard, Web Premium, Production Premium, and Master Collection - and CS4 versions of Photoshop, Photoshop Extended, Illustrator, InDesign, Premiere Pro, After Effects, Flash Professional, Dreamweaver and Soundbooth.
The price increases take effect from 1 July, so customers looking to upgrade or purchase Adobe software in the UK might want to do so sooner rather than later.
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Comments received
Ade said on Mon, 01 Jun 2009
As if it wasn't already overpriced.
pomegranate said on Mon, 01 Jun 2009
They won't be getting another penny of my money... the greedy ba$£%@£!s
qwerty said on Mon, 01 Jun 2009
Wasn't going to buy it anyway so I don't really care either way. I'll stick with CS1.
I'm with Ade. It was massively overpriced to begin with. Making it 10 per cent more expensive makes little odds when it already costs a good thousand pounds more than its worth.
Steve said on Mon, 01 Jun 2009
Wow... already overpriced, especially compare to the price in the US. Standardised? I don't think so...
SteveB said on Mon, 01 Jun 2009
Good God, will their price gouging never stop? They'll just "standardise" themselves out of the market.
A2 Richard said on Mon, 01 Jun 2009
I have regularly updated my copies of Adobe apps over many years. Currently using CS2 Design Premium, was considering going to CS4 Standard when I could afford it. Business is difficult at the moment. I doubt whether I will upgrade for a number of years now if ever. People complain about apple prices but this is totally over the top.
Plus they advertise everywhere. Where are their competitors. Adobe your stink!
CraikeyBaby said on Mon, 01 Jun 2009
CS4 is a suite of professional tools, so you have to pay professional prices for them. It's the same with Snap On/Mac etc.
Craikeybaby said on Mon, 01 Jun 2009
I also like how the headline for this strory turned from harmonize prices to price hike!
Rrrrrrrrrrrrrreader said on Mon, 01 Jun 2009
I was actually lied to by Adobe - in person and online. I said that their advertising online led me to presume that when the initial discounts that ran to April ended that the price to upgrade from CS3 Production Standard to CS4 Production Premium would not change in the same way that upgrades from CS1 and CS2 would change. I wanted to be absolutely clear, because I was intending to wait a while before making the upgrade for financial reasons. They said in both instances that the price would in fact go up. So I looked at the details of the offer again and emailed feedback following my online chat with them, because I said there was a disparity between what they were saying and the not wholly clear online information. Anyway I didn't have the money to buy so I didn't and guess what - the price didn't go up. But looks like it will now.
Dan said on Mon, 01 Jun 2009
Must be to pay for all those Macworld ads!
Shaun said on Mon, 01 Jun 2009
Hmmm. But it's $1799 in the USA (source: amazon.com) which is about £1100 - both ex-VAT. So Adobe are charging us almost £300 more than the US price.
Couldn't they 'harmonise' with that too?
Nik Gibson said on Mon, 01 Jun 2009
Great timing, the £ is up to $1.64 and heading north
Sick of it said on Mon, 01 Jun 2009
Adobe can go F*** themselves. Already over priced and now they want more??? Sick of them. Will not upgrade and will go back to Quark Express.
Justin Andrew said on Mon, 01 Jun 2009
Isn't it funny. I don't recall a rush to 'realign' the prices of the products when the dollar was 2:1 with the pound. (Apple are just as bad with their £100+ extra on iMacs recently.)
I appreciate in a global market it make sense to have consistant pricing.
Next time the dollar weakens, will Adobe rush to reduce their UK pricing accordingly?
Dragonfly said on Mon, 01 Jun 2009
If the government in this country actually supported more industries than just banks we may actually have a software company in the UK that could compete with Adobe. What is wrong with Britain, why are we so crap at everything these days and need to rely *COMPLETELY* on other countries for software, hardware, cars, ship building, complex structures, nuclear power stations, medical staff.....Even a recently restored spitfire required the skills of a German company to make its propellor. Is there anything we can do anymore, what does the rest of the world look to Britain for these days ? Oh yeh... Susan Boyle :-/
Chris Cousins said on Mon, 01 Jun 2009
I'm lost for words on this one, they must think we're stupid... CS4 has just slipped off my buying list.
Haku said on Mon, 01 Jun 2009
Adobe, you suck, but you make me laugh by how much you're doing to destroy your own reputation lately.
But seriously, please stop sucking so much.
Bill said on Mon, 01 Jun 2009
Yeah... it cost me an absolute fortune to get CS3, i think i'll stick with it as cs4 has no real significant benefits
Annoyed said on Tue, 02 Jun 2009
Adobe deserve all the piracey get.
Not happy... but: said on Tue, 02 Jun 2009
Of the £1,300 you pay, what do you earn by using this (superb) software? Eh? Ask yourself. I too resent paying this amount but I can earn the price back in a month!
Kadoogan said on Tue, 02 Jun 2009
Hmmm, so this story appears on the same page as the one reporting on how many people download illegally. I wonder if someone from Adobe might realise that it is moves like this that increase the number of illegal downloads? Somehow I expect they will fail to see the connection.
Paulo said on Tue, 02 Jun 2009
Hasn't anyone learned anything from the recent iTunes price hike, sales fell for the higher priced music resulting in less profit. More apps are purchased from the app store because of the sensible pricing. I'm sure Adobe would see their legal installed userbase and profits sky rocket if they halved their prices. Apple seem to have the right idea with their software being incredibly good value. Lower pricing is the only way to beat piracy!
Pedro said on Tue, 02 Jun 2009
With a monopolistic pricing structure this pronounced perhaps it's time for a new market entrant? At least let's hope so, as they've been screwing their customers for long enough now.
Brain said on Tue, 02 Jun 2009
That should provide a boost for software piracy...
Reuben said on Tue, 02 Jun 2009
Not happy...but writes that he/she can earn the cost of the upgrade back in a month. Well, bully for them.
Some of us work for charity's who invested heavily in the package to improve the quality of their publications and ease working relationships with commercial printers.
Adobe are a bunch of rip-off merchants and I hope the boxes of CS4 sit around on the shelves gathering dust...they deserve nothing less.
larryrrw said on Tue, 02 Jun 2009
what a game ! :-)
the real point in their price policy is the differnce between the US and the rest of the world.the upgrade price to PS CS4 is € 174,45 and the EU price is 249,00 (without taxes) ! the UK price in € is 160,65- now. I tell you that creative poeple in Austria started to buy the english version to save lots of money, and thats why they pump it up for 10%. This includes a motivation for the British Creatives to buy fast. helping Adobe to look better in the 2Q. Interresting is that you are punished with a higher price if you buy the DL version, without their package, DVD,and documentation.
Slowly Adobe now very clos to MS..."rush and buy, NOW !" :-P
larryrrw said on Tue, 02 Jun 2009
PS.: the first number in my post € 174,45 is the US store price in €uro(XchangeRate2.6.09)
MacPro said on Wed, 03 Jun 2009
I used to be a registered user of Adobe products. Now because of their greed, shoddy Support and buggy software, I get it all for nothing and give money to charity instead.
Adobe, if you charge less, I will come back to the fold, but it doesn't look like it'll happen anytime soon. YOUR LOSS ADOBE.
ampy said on Wed, 03 Jun 2009
just got the cash together for CS4 looks like ill have to think again pitty
No surprises said on Thu, 04 Jun 2009
Adobe are just another corporation that put profits before the people that have supported their products over many years. This a company with a monopoly exploiting it's position in a country that just bends over and takes it up the *** everytime. No chance that they try the same in the USA. I've always purchased legit software from Adobe - but will be now looking at how to obtain my upgrades from alternative sources.
No surprises said on Thu, 04 Jun 2009
Adobe are just another corporation that put profits before the people that have supported their products over many years. This a company with a monopoly exploiting it's position in a country that just bends over and takes it up the *** everytime. No chance that they try the same in the USA. I've always purchased legit software from Adobe - but will be now looking at how to obtain my upgrades from alternative sources.
theblackbubble said on Thu, 25 Jun 2009
I was thinking of upgrading my student CS2 and looked at the US site where I can by the upgrade for £426, even before the price hike, that's £440 CHEAPER than the UK price!
I can fly return to the US for less and still have change!
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