The Adobe Story

Pamela Pfiffner, Macworld alumni and desktop-publishing pioneer, takes a stroll down memory lane to consider the history of Adobe. Pfiffner was practically at ground zero for desktop publishing, starting a publishing company while still at University armed with just a LaserWriter and a Macintosh SE. She?s been following the Adobe Story since her first job as a journalist for MacWeek. In fact the Adobe story started in 1982, when John Warnock and Chuck Geschke left Xerox PARC to develop PostScript. A year later Apple bought the licence, and a year after that Apple released the Mac, closely followed by the LaserWriter. From that starting point Adobe went on to revolutionize publishing and change the way people communicate. Chuck Geschke and John Warnock, both bearded academics, come across as charming and unassuming revolutionaries. Indeed the book?s latter pictures demonstrate that success has barely changed them over the past 30 years. They still appear as young (or old) as they looked way back in 1982.


Inside the Publishing Revolution: The Adobe story is fascinating, and beautifully designed. It is essential reading for those of us who witnessed the revolution, and even more so for those who missed it. Author: Pamela Pfiffner ISBN: 0-321-11564-3

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