New Apple TV 2015 review

The new fourth generation Apple TV is now available. It includes an A8 processor (a significant upgrade from the A5 in the older Apple TV), a Siri-enabled remote, a revamped user interface and a brand new App Store for third party applications and games. It’s an impressive package and there are some great new features, but there are also some annoyances.

The things we like about the Apple TV…

When you first start up the new Apple TV, you’ll notice some similarities to the older Apple TV in terms of interface, but some significant differences. The older interface was quite cluttered with ‘channels’ that chances are you would never have watched (such as KORTV, Wall Street Journal Live, or MLB.TV Premium). The only channel most people paid attention to on the old Apple TV was Netflix and when you first turn on the 4th generation Apple TV you might initially be concerned to see that Netflix is no longer one of the apps on the home screen, but fear not. You populate your home screen with any apps you choose to download from the App Store, and Netflix is there (we do have some issues with this Netflix app though, as you will see in the cons section).

Speaking of content - there is some good news - the BBC has confirmed that an iPlayer app is on the way to the Apple TV. Sky’s Now TV app has also now launched. However the UK is still a long way behind the US when it comes to TV and movie streaming on the Apple TV.

We definitely prefer this new personalised layout. We always felt that the old home screen was cluttered, and until Apple made it possible to hide channels that didn’t interest you it was packed full of ‘channels’ that meant nothing to us (mind you there were considerably more channels available in the US compared to the UK). But that’s all in the past.

Now there are over 1,000 apps on the tvOS App Store for you to choose from. Adding apps from the App Store is relatively easy, as long as you know what you are looking for and don’t mind adding your iCloud password (more on that below).

Once you have downloaded the apps you want it’s easy to move app icons around on the TV interface, including placing the ones you use most frequently in the top row - previously Apple reserved this row for it’s own apps. Apps in the top-row also get to have present their wares in the content preview space above. So if you click on Netflix you will see Netflix content in the preview box for a quick jump to what you want to watch.

As ever, there are the little touches that are typical of Apple interface design, like the way the screen dims after a while leaving the app you have selected highlighted, or the impressive new aerial view slideshows.

The Siri Remote does more than react to your voice. You can now control your TV volume using the Apple Remote, assuming you have a TV new enough to support HDMI-CEC (chances are you do). If your TV supports this standard you will be able to adjust the volume and even turn your TV on and off. To turn on your TV you should only need to wake up your Apple TV (we believe this should work although right now it only works when we select AirPlay on our iPhone in order to start streaming something). This means there’s no fiddling around turning on the TV, then switching to the HDMI input that your Apple TV is plugged into. If your TV or receiver doesn’t support HDMI-CRC, all is not lost, you can still teach the Siri Remote to communicate via infrared.

Siri works well, although it’s only available in a handful of countries right now. Apparently Apple is focussing on making sure Siri understands the different pronunciation of actor names in different regions, so some countries are out of luck for now. There are some pretty nifty commands you can give to Siri such as statements like “What did he say?” or “Skip back 10 seconds”.

The battery in the Siri Remote should last for months, according to Apple. When you want to charge it you use the Lightning cable provided (or the one that came with your iPhone or iPad) and find a spare USB slot on your Mac or the power adaptor that came with your iOS device. Apple told us a full charge will take a couple of hours.

The things we hate about the new Apple TV

The absolute worst thing about the Apple TV 4 is having to enter any search term or password. The on-screen keyboard is no longer a grid system, instead the alphabet is laid out in one line, with capitals, lowercase, and numbers on different screens. You have to swipe left and right, inevitably over swiping until you want to cry.

If at this point if you are thinking that you’ll just use the Remote app on the iPhone you will be disappointed. Apple’s Remote app that you probably already have installed on your iPhone if you own an older Apple TV isn’t supported! Apple admits this in a support document here. And just to really rub it in, you also can not sync a Bluetooth keyboard with the fourth generation Apple TV (at this point you might be inclined to go back to your older Apple TV, which does sync with a bluetooth keyboard - including Apple’s new Magic Keyboard).

This is a serious and unacceptable failing. The Siri remote is no replacement for the Remote app or a bluetooth keyboard - entering a password is about the most frustrating thing you can do on the Apple TV, made worse by the fact that the key layout is one line.

As a result of the issues with the onscreen keyboard coupled with the annoyance that the Apple TV app no longer works, this new Apple TV could be seen as a step back from the old one.

Luckily there are a few shortcuts when using the onscreen keyboard, for example, you can press and hold a lowercase letter to get the capital letter, and there is a way to enter frequently used phrases, but it’s still incredibly frustrating to use. We wonder what possessed Apple to make this part of the experience so excruciating.

The only redeeming thing is that you can hopefully use Siri for most of the occasions where you would have typed in a search term - assuming you live in one of the countries for which Apple has released Siri for Apple TV.

Siri also doesn’t work with Apple Music, yet, but that’s coming in the new year, according to Apple. You also can’t give HomeKit commands to Siri, but Apple’s HomeKit plans seem to still be firmly behind closed doors.

As we mentioned earlier, it’s great that the Netflix app is available on the App Store, and we like the fact that we can now pop it in the top row and see various Netflix shows along the bar at the top of the Home Screen. But we have to say we preferred the old Netflix interface from the previous generation Apple TV. The ‘new’ interface is the one is like the interface on the Roku - it’s basically Netflix’s standard interface. If you’ve never known any different this may not bother you, but if you liked the way you could choose a film you’d previously watched and see films like it that you might be interested in, and keep clicking on films and viewing the similar films until you found something you wanted to watch, you may be disappointed that now the interface just shows you a few recommendations based on a few movies you might have watched with no way to dig further to discover other content.

There are more disappointments with the new Apple TV. If you were hoping to grab a few controllers for multiplayer gaming on the new new device you’ll be disappointed to learn that it only supports two Bluetooth controllers at a time. You can also only use one Siri Remote per Apple TV, so multiplayer gaming using two Siri Remotes is also impossible (mind you at £65 a pop you will probably be looking for cheaper alternatives anyway - by contrast the SteelSeries Nimbus Wireless Gaming Controller costs £39.95).

Speaking of gaming, the Siri Remote isn’t great for gaming. It’s light and awkward to use and the trackpad is too small to be useful - it’s a quarter of the size of the touch screen on the iPhone after all. So we anticipate that serious gamers will invest in a joystick..

The App Store is both a benefit and an annoyance of the new Apple TV. Apple didn’t help matters particularly by only giving new users access to a handful of Apple TV apps thanks to an interface that showed only what was popular and not offering a breakdown of apps across different categories. This left may of the thousands of apps available on launch day in the wilderness.  A few days later Apple made an attempt to rectify this by introducing a few categories to the App Store, so users could see some more apps that they might be interested in purchasing, but essentially it was as if Apple was hiding something from us when the Apple TV first launched.

Want to find an app that isn’t presented in these lists? You have to search for it typing its name on the annoyingly frustrating to use keypad.

Now that the apps are a little more discoverable, you may be included to fill your Home Screen up with all sorts of games and entertainment. With this in mind, it would be great if you could put them in folders like in iOS, but this isn’t a possibility.

What if your shopping escapades on the tvOS App Store fill up all the storage of your 32GB or 64GB Apple TV? Unfortunately it’s not easy to find out how much storage you have available. The only way to find out is to go to Settings > General > Manage Storage (under Usage) an add it up yourself (you can delete things pretty easily from this screen).

Finally, we have to mention the price here. At £129 for the 32GB model and £169 for the 64GB model there is no escaping the fact that this is an expensive device in terms of what is available from the competiton right now. However, it depends on how you look at it, we're you to compare the price of the Apple TV with that of the PlayStation or Xbox the Apple TV is significantly cheaper, and offers apps that you won't find on those devices. And where the games on those devices are obvioulsy more impressive, they are considerably more expensive too.


We had such high expectations for the Apple TV that we have to admit to being a little disappointed with it. However, our main complaints should be easily rectified. We hope that Apple will quicky rectify the issues with the Apple Remote app and the discoverability on the App Store, for example. There's potential here, it's just a shame it couldn't be recognised at first launch. 

On the following page we have our preview of the Apple TV, including details about the specs and features.

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