Analog Film for iPhone, iPad review - Quality photography app promises real film based filters
As the name suggests Analog Film for iPhone, iPad and iPod touch attempts to bring the beauty of analog photography to your iDevice with a series of subtle yet varied filters. A choice of film types from Agfa, Fuji, Ilford, Kodak, Konica, Polaroid are all represented, although you'll need to download a PDF guide to identify each of the almost 250 film presets, with more filters promised. Those presets are grouped together in collections, some of which are helpfully named, Retro for instance, while others, Bundle, Cafe, Mood are more of a mystery.
iPhone photographers can snap away, selecting a suitable image to edit live or better still use the iPhone's built in camera app and default setting for more spontaneous shooting, then edit those images using Analog Film. Thankfully, any image on your camera roll or photo library is available for filtering and you adjust the strength of each effect by using a simple slider. Images you do take or import are saved by pressing the Render option and can be easily shared via Instagram, Facebook, Twitter, Tumblr and email. For monochrome lovers, Analog Film offers a wide range of black and white film filters, including those that emphasise a single tonal colour.
While Analog Film excels with a great selection of film presets wrapped in an intuitive user interface, it lacks even the most basic tools for editing your photos, including the ability to adjust brightness, contrast, sharpness, saturation or crop and straighten images. This isn't a major headache if you use the app with others, and even Apple's own Camera has gained some decent editing tools in iOS7, but it would be a plus should developers Ordinary Factory adds these in future updates.
It's difficult to determine how authentic Analog Film is in relation to the film stock it claims to recreate digitally, but the results are both attractive and evocative. Despite the lack of even basic editing tools, we especially love the choice of black and white effects, which can add style and substance to even the most casual of snaps.