Spotlight

Mac

Ever since its launch in 1984 Apple's Macintosh computer has revolutionised the personal computer. There's a wide choice of systems, from the tiny but fully powered Mac mini and MacBook Air, right up to the widescreen iMac and immensely powerful Mac Pro.

iPad/iPhone

Apple’s 'magical' touchscreen devices have revolutionised the mobile phone and home PC market. Putting the power of the Internet in your hand, and adding to it a breath-taking number of 'apps'.

Mac Creative

The Mac, and now the iPad, have kept Apple at the cutting edge of creative technology and ensured their popularity as creative tools for designers, musicians and film-makers worldwide.

Digital Lifestyle

With its wide range of music, photo, audio, and video products – Apple is at the heart of our increasingly digitally connected lifestyle. From the iTunes Store to the Apple TV, through to the way the iPhone and iPad integrate with our lives. Apple is at the heart of the digital lifestyle.

Apple Education

Today’s generation of students see technology as a vital part of the learning experience. The MacBook and MacBook Air are essential tools for many collage students, and with the iPad replacing textbooks and laptops across the globe Apple looks set to be at the heart of learning for years to come. Apple also uses its powerful iTunes U program to deliver podcasts, lectures, and course materials to students around the world.

Apple Business

The dominance of Windows in the business world is long over, and with its security, speed and simplicity Mac OS X is a compelling alternative to a traditional PC (especially as it has always been compatible with Microsoft Office). And with the iPad and iPhone massively infiltrating the enterprise market, it seems that Apple isn’t the business outsider it once was.

Mac software

Mac OS X has always had a wealth of powerful software packages, like Adobe Creative Suite and Microsoft Office, as well as a vibrant smaller developer scene. And ever since Apple launched the Mac App Store things have taken on a new dimension with thousands of programs available within OS X at the click of a button.